Our People
are our best feature.
At Charm we have an experienced senior team creating inspirational work.
In 1999, Jo Tacon realised it was time to make her own mark on the industry she loved and she created Paragon.Two. She knew what produced the best work, and how to create good, trusting, mutually beneficial relationships and she continues this approach today with her new agency, Charm.

The arrival of Carren Richardson-Park in 2016, with her extensive strategic brand and direct experience a new partnership began to percolate. Jo welcomed Carren as a shareholder in Paragon.Two in 2017 and as a director a year later.

In September 2018 a new name and a new look was delivered to the world. The Charm offensive began.

Working together, our team offers the complete package: strategic and business smarts, creative excellence across, above and below the line, and digital, tied up in a rather charming package.
Leadership
Jo Tacon
Managing director, FOUNDER
With three decades in the industry under her belt, she’s the lady with the vision and the drive behind our agency’s successful 20 years to date. She’s dedicated, passionate, totally indefatigable and is a successful 7x Ironman competitor. Jo credits Ironman with having taught her many things but the one most applicable is to be ready for anything and the importance of being able to adapt your plan when required. If there is one constant in the agency world, it is change.
Carren Richardson-Park
strategic director
Carren brings an embarrassing number of decades of brand and direct experience from working in multiple industries. She loves to understand the unique nature of how markets work, finding the insights that can really move businesses forward and bringing that work to life. She’s also had many years working client-side, so she really gets how life is for our clients.
Service
Kerri-Ann Graham
SENIOR ACCOUNT MANAGER
Kerri-Ann is about pragmatic problem-solving and bringing out the best in people, assets that make her a brilliant account manager and production whiz. She’s also learning how to illustrate children’s books, and is really rather nice.
Kerri-Ann Graham
SENIOR ACCOUNT MANAGER
Kerri-Ann is about pragmatic problem-solving and bringing out the best in people, assets that make her a brilliant account manager and production whiz. She’s also learning how to illustrate children’s books, and is really rather nice.
Bronwyn Taylor
Accountant
X
Creativity
Anton Evans
SENIOR CREATIVE
Anton has almost two decades experience in the industry. That includes some of our iconic Kiwi brands such as Air NZ, Plumbing World and Carter Holt Harvey, to name just a few. He is a very committed dad, so works to maintain a solid repertoire of terrible jokes.
Olivia Lloyd
Design associate
Olivia is a recent Uni grad, but she’s already proven herself to be up to any task—her can-do attitude speaks volumes! At the weekend, she loves to escape Auckland to tick things off her sight-seeing bucket list.
We're always on the lookout for new talent, drop us an email with your CV or portfolio and we'll take a look.

hello@charm.co.nz