The campaign itself was light-hearted in its approach in order to resonate with the inner child in our target segment, encourage action, and then allow them to get back to enjoying life.
Effective use of social and digital mediums also helped us reach and engage with those we wanted to convert.
The central campaign idea - do one grown-up thing today, provided a new and engaging platform for AA Life. The results have been highly satisfactory, both from an engagement perspective and most importantly, sales.
But don’t take our word for it, see what our client had to say below...