AA Insurance's
Journey Wall.
Already a client of ours, AA Insurance came to us with a challenge: ‘fill our large blank wall’. They’d identified the wall in their main boardroom as the perfect place to highlight some of the brand’s most prominent ad campaigns since their beginning in 1994.
Armed with a large archive of past work, both analogue and digital, we worked closely with AAI and a wide range of suppliers to bring this to life. We needed to find a cohesive way to present such a variety – the work included storyboards, TV stills, and props such as a house-shaped plant and a pair of blue suede high heels!
The interactive wall now on display looks like a living room shelf, with the custom display units taking the viewer on a journey through AAI’s lifecycle of advertising.