In early 2017 we were approached to help launch a brand new geo-spatial and survey company offering services in unmanned (drone) aerial mapping, advanced surveying, 3D laser scanning and machine automation.
This new business required a name, logo, branding and a website that would bring to life it's vision and scope and give it a differentiated voice in the market.

After a workshop with the client we identified the strategic objectives and competencies along with the target market and user journeys for the website. This groundwork allowed us to develop a strong brand personality and to develop a detailed brand framework and positioning for this new business.
Introducing Recon – New Zealand's most advanced geo-spatial and survey specialists.