Having already developed a strong brand with their previous agency based in Wellington, The guys at Urbanaut were looking for a local company to take the brand forward and to roll out their packaging on their soon to be launched beer range.
Charm illustrated a number of detailed city-scapes for the new beers which have been brewed with famous locations from around the world in mind. Each Urbanaut beer is designed to celebrate the city that inspired it's creation. Whether you know the destination well, or yearn to explore it someday, each beer embodies the culture, the people and the atmosphere.
It was vitally important that each illustration captured this spirit and uniquely represented it on the product.